ABOUT US
01
UMEED (hope) was created with a vision to build a brand deeply rooted in Pakistani heritage, reflecting its rich culture, artistry, and craftsmanship.
Fashion has always been a way to tell stories, and we saw an opportunity to create something meaningful, clothing that not only represents where we come from but also what we stand for.
But UMEED is more than just a Pakistani brand, it is a brand with a message that transcends borders. Hope is universal, and so is the desire to push forward despite hardship.
While our roots remain firm, our designs are created for anyone who connects with the story we tell.
02
The name UMEED means hope, and in today’s world, hope is more important than ever.
We live in a time where uncertainty and challenges feel overwhelming, but hope is not a luxury, it is a necessity.
Our slogan, Hopelessness is a Sin is more than just a phrase, it is a belief. It serves as a reminder that no matter the circumstances, giving up is never an option.
UMEED was created to remind people that hope is something we carry, something we strive for, and something we wear.
We believe that indeed, in every hardship comes ease, and in the most difficult moments, UMEED is a reminder that good times are always around the corner.
03
UMEED is meant to be worn universally, embraced by anyone who resonates with its meaning.
An UMEED piece is more than just a garment, it is a statement of resilience, identity, and belief. Each design reflects a fusion of tradition and relevance, where elements of our history and culture meet contemporary fashion.
While our inspirations come from Pakistan, our goal is not to limit UMEED to a certain demographic. We create for those who find strength in perseverance and resonate with the message. The message of hope.
This brand is not just about what you wear– it’s about what you stand for.
04
UMEED is built on storytelling. Every collection is crafted with purpose and intention, drawing inspiration from Pakistan’s history, art, and culture while ensuring that it resonates with a global audience.
We work with skilled artisans to uphold traditional craftsmanship, ensuring that each design reflects exceptional quality and authenticity.
05
UMEED is more than a brand, it is a movement built on resilience and belief.
Our vision is to establish UMEED as a leading fashion brand that is recognised and worn globally, proving that fashion can carry meaning, culture, and purpose.
UMEED is proudly Pakistani, but its message is for everyone. Because no matter where we are or what we face, hope belongs to us all and hopelessness is a sin.